Last edited by Mutilar
Thursday, July 30, 2020 | History

2 edition of Marketing decision making found in the catalog.

Marketing decision making

William F. O"Dell

Marketing decision making

analytic framemwork and cases

by William F. O"Dell

  • 375 Want to read
  • 40 Currently reading

Published by South-Western Pub. Co in Cincinnati .
Written in English

    Subjects:
  • Marketing -- Decision making.,
  • Marketing -- Decision making -- Case studies.

  • Edition Notes

    Includes bibliographies and index.

    StatementWilliam F. O"Dell, Andrew C. Ruppel, Robert H. Trent.
    ContributionsRuppel, Andrew C., Trent, Robert H.
    The Physical Object
    Paginationvi, 362 p. :
    Number of Pages362
    ID Numbers
    Open LibraryOL20916161M

    The text is designed to provide a basic framework for key marketing management concepts, tools, vocabulary, and analytical frameworks with a focus on applications based on real-world examples. The text is often paired with cases and a marketing plan project/5(5). The eighth edition of Marketing Management: A Strategic Decision-Making Approach concentrates on marketing decision-making rather than mere description of marketing phenomena. By providing specific tools and decision frameworks it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and.

    Find many great new & used options and get the best deals for Marketing Decision Making and the Management of Pricing: Successful Business Tools by Rajagopal (, Hardcover) at the best online prices at eBay! Free shipping for many products! Decision Making refers to a process by which individuals select a particular course of action among several alternatives to produce a desired result. The main purpose of decision making is to direct the resources of an organization towards a future goals and reduce the gap between the actual position and the desired position through effective problem solving and exploiting business opportunities.

      Making The Decision. By this point, buyers have all the information they need to make a purchasing decision at their fingertips. Digital marketing has done its work. It is now important to ensure that the process of making the sale is as simple and efficient as possible with a smooth-loading, user-friendly site and a secure payment : Ben Alfrey. Additional Physical Format: Online version: Lilien, Gary L., Marketing decision making. New York: Harper & Row, © (OCoLC) Document Type.


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Marketing decision making by William F. O"Dell Download PDF EPUB FB2

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